is a graphic designer based in Chicago.
Identity Design, Website Design
Uprise Cannabis is a start-up driven by the mission to build an environmentally and socially responsible cannabis enterprise. Span created an identity system that is inspired by the cannabis revolution in which people fought for the legalization of marijuana in their home states. The identity system pairs vivid gradients with botanical illustrations to speak to the artisanal product that Uprise is bringing to market. All of this is underpinned by a rigorous typographic system that enables the transparency Uprise hopes to bring at every stage of the cannabis life cycle.
Span created an extensive graphic standards manual that outlines the architecture of the Uprise brand and how it is applied across different touch points. The final identity system for Uprise was created from a combination of multiple sketches we presented in the first round of the branding discovery process.
Bud Rodecker: Design Direction
Alyssa Arnesen: Design
Valeria Bernal: Design
Avery Branen: Design
Darcy Nathanson: Design
Chris Malven: Programming
Designed while at