Superbloom Floral & Event Co.

Branding, Animation

Superbloom is a small business that provides floral and event planning services in the Detroit area. They bring a curatorial approach to creating meaningful and beautiful experiences, all while prioritizing approachability and inclusivity.

The identity system features blooming variable type and typographic flowers that speak to the handcrafted nature of Superbloom’s process. We applied the Superbloom identity system to social media assets, a client quote template, stationery and a holding page.


Evan Gendell: Collaboration