Span Expressions

Identity Design, Research

As the studio shifted from practicing under the moniker Thirst to Span, everything was different but nothing had changed. John Pobojewski and Bud Rodecker led the same incredibly talented crew in the same space, but now under a new identity. The visual palette is a reflection of everyone’s creative energy, generating a visual system that is equally vibrant. 

My Span “expressions” were made by cutting the new logo out of paper, intertwining it, and scanning it, in addition to animating it from concentric drawn lines and distressing it with water and ink.


Bud Rodecker: Design Direction, Strategy
John Pobojewski: Design Direction, Strategy
Span Team: Design
Leah Wendzinski: Photography
Designed while at Span.


Society of Typographic Arts: STA 100—2020