Mark





GROUPSMITH BUILDING CO.

8.5 x 11 IN.  /  LETTERHEAD

3 x 2.5 IN.  /  BUSINESS CARD

4.25 x 5.5 IN.  /  NOTEPAD PAPER

9.5 x 4.125 IN.  /  ENVELOPE


Identity Design. Typography.








I developed this identity system after coming across unused logo sketches for a property company and reworking them to create brand assets for Groupsmith Building Co., a fictional architecture firm. The dimensions of the identity mark mirror the dimensions of the collateral on which it appears, creating the illusion of an extruding building in the corner of each asset.







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